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SearchCap: Google My Business API, challenges faced by agencies & more
Posted: 24 June 2016 | 4:00 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My Business API, challenges faced by agencies & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Bridging the gaps in the Google My Business API
Posted: 24 June 2016 | 9:00 am

Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed. The post Bridging the gaps in the Google My Business API appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Search in Pics: Google Father’s Day gift, Gary Illyes’s iPhone & Google Jedi
Posted: 24 June 2016 | 8:45 am

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Gary Illyes iPhone: Source: SER Google dog: Source: Google+ Google Jedi... Please visit Search Engine Land for the full article.

SearchCap: Google RankBrain, search engine manipulation & authorship
Posted: 23 June 2016 | 4:00 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google RankBrain, search engine manipulation & authorship appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Influencing with ad copy: how to truly drive action
Posted: 23 June 2016 | 1:52 pm

Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers' decision-making brains to drive clicks and conversions. The post Influencing with ad copy: how to truly drive action appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

FAQ: All about the new Google RankBrain algorithm
Posted: 23 June 2016 | 1:01 pm

Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it so far. The post FAQ: All about the new Google RankBrain algorithm appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google uses RankBrain for every search, impacts rankings of “lots” of them
Posted: 23 June 2016 | 12:42 pm

Last year, RankBrain was used for less than 15% of queries. Now Google's confidence has increased enough that it's used all the time. The post Google uses RankBrain for every search, impacts rankings of “lots” of them appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Fishing for B2B success: How to use AdWords to “land a big one”
Posted: 23 June 2016 | 10:50 am

Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B. The post Fishing for B2B success: How to use AdWords to “land a big one” appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Why retailers shouldn’t overreact to the voice search revolution
Posted: 23 June 2016 | 10:31 am

Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers. The post Why retailers shouldn’t overreact to the voice search revolution appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Key takeaways from the Google AMA: RankBrain, Panda, Penguin, bots & more
Posted: 23 June 2016 | 9:31 am

From Panda to Penguin, authorship to HTTPS, search console and mobile index, here are my key points from the SMX Advanced talk with Google. The post Key takeaways from the Google AMA: RankBrain, Panda, Penguin, bots & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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